While many flock to Instagram or TikTok to market their services, these platforms may not be the best for healthcare marketing. The healthcare sector demands precision and professionalism when marketing its services, and LinkedIn can be an ideal platform for that purpose.
Ever since the pandemic, many healthcare professionals have decided to take to LinkedIn to promote their services, and you can do so in a few simple ways. Here is a curated step-by-step guide on using LinkedIn to promote your healthcare clinic without sounding too gimmicky.
1. Share informative articles and tips
When discussing health, it is essential to establish credibility with readers to ensure your discussions are based on trust. Make it a habit to share content regarding preventative health updates, emerging wellness tips and practices, or new medical advancements to show your knowledge and expertise.
Make it enjoyable and offer visual proof, like reputable blog posts, attractive and informative infographics, or video format content from your clinic discussing updates in the healthcare industry. You must cite credible sources, like WHO and NHS, in your posts and tags to boost reach and have a professional and informed outlook.
2. Use success stories to build credibility
Nothing speaks volumes like successful patient stories highlighting their health journey with your clinic. In the world of digital media, social proof is as valuable as gold, so it is essential that you gather as much as possible. Reach out to satisfied and returning clients and consider their stories, which can then be used to highlight positive treatment outcomes with your service centre to humanize your clinic.
You can even use health flyer templates to present success stories in a short, readable, flyer fashion and promote client success stories on your page or in LinkedIn groups while maintaining a professional and clean look.
To boost credibility, you must obtain written consent beforehand to avoid any hiccups in the future. If your clinic offers services that can be measured via pictures or videos, having before-and-after visuals can make all the difference.
3. Join relevant groups and discussions
Another smart way to market your clinic without sounding too gimmicky is to become an active member of various healthcare discussion groups on the platform. Find niche or relevant discussion groups about your service and aim to offer helpful and meaningful advice.
The more engaged you are with the LinkedIn online community, the better your chances of building rapport, which can ultimately lead to new clients. However, try not to sell your services or come off as a pushover in your efforts; instead, let conversations flow naturally so your audience knows your comments and remarks are genuine and not a marketing stunt.
4. Humanize your team
Humanize your clinic and show the force behind it. Bring your A-game to the forefront by giving a face to the team that offers services in your clinic. Introduce your team of doctors, nurses, and administrative staff, and celebrate their success to let others know that your healthcare centre isn’t just a good service provider but an excellent employer.
Introduce doctors, nurses, or staff members with “Meet Our Team” posts. Use professional visuals, consistent tone, and custom templates from online Brand Kits to maintain a polished and cohesive image across all “Meet Our Team” posts. Brand Kits make it easy to keep your marketing consistent.
Aim to share a day in your clinic, show your staff’s routines, and let the audience see your team in real-life action. You can even hold a Q&A poll, ask your team questions, and record their responses. Giving your team a face helps build rapport with your audience and strengthens trust and connectivity with the target audience, helping boost your credibility.
5. Engagement with your community
Many marketers or organizations make a mistake when marketing their services on LinkedIn: thinking engagement is only relevant to platforms like X, Instagram, or TikTok. Contrary to popular belief, engagement and prompt responses are the backbone of all social media outlets, including LinkedIn.
Hence, it is essential to ensure that you reply swiftly to queries and questions and offer as much information as possible. You can take this one step further by encouraging meaningful and informative discussions by asking open-ended questions to instigate conversations that provide innovative solutions.
6. Run targeted ads
Finally, if your efforts still go unnoticed, you can run paid targeted ads on the platform. LinkedIn’s ad targeting can help you reach your target audience in your vicinity and enable you to tap into your audience without much effort.
Aim to promote your prominent services and even include a few freebies, like a free health check-up or telehealth consultations, to encourage people to open your ads and contact you with queries and questions.
Optimize your ads to target the specific demographics in your vicinity for maximum exposure to potential clients, allowing you to benefit from these ads. Don’t just run ads and forget about them; aim to optimize performance by constantly tracking performance. Constantly track analytics and make tweaks and changes so your ads can make the most impact at the least possible cost.
Conclusion
Ultimately, it is essential to remember that the healthcare business requires due diligence, and trust is hard to establish. Hence, you need to offer the best services possible to your existing clientele to benefit from their positive word-of-mouth marketing in their social circle. After all, a happy client is the best marketing tool.