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The feature gives shout outs to what its writer considers the top hotels, restaurants, bars and attractions in a city it says has “quietly emerged as the Midwest’s culture capital.” Similar to the Air Charter Service email above, Princess Cruises also used a departure board to present their special offer of free flights with a cruise booking. To stand out in the inbox, they used animation which would flick the letters on the board to reveal the offer and first name personalization with the recipient’s name.

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