Within the previous decade, altering consumer attitudes, significantly towards sustainability and corporate transparency, have pushed corporations to reevaluate their labor practices and environmental impacts. A 2015 Nielsen survey discovered that sixty six percent of buyers worldwide say they’re willing to pay additional for services or products from corporations with social or environmental impact commitments. Yet there nonetheless is, because the Harvard Business Review coined it, an “intention-action gap” between what consumers say and what they purchase.

Not having the ability to move in, and stuck quarantining house, the duo started reflecting on what they could do to move forward, at …