The Medicaid population in the U.S. includes over 90 million individuals—each with different health needs, challenges, and preferences. From chronic illness management to preventive screenings and behavioral health support, Medicaid programs are expected to deliver comprehensive care to vulnerable populations. But without effective Medicaid engagement, even the most robust health services can fall short.
Engagement, in this context, means more than occasional outreach or static mailers. It’s about consistent, data-informed, and personalized communication that encourages members to take charge of their health. In today’s world, that communication must be digital, mobile-friendly, and rooted in empathy.
Many Medicaid members deal …






